asiahung
Your Everyday Fresh Moment.
Together with asiahung, we shaped a new vision for the restaurant brand. The goal was clear: make it unmistakable. So we did, creating an identity that truly stands out.
The concept is strong, we told the story in a way that sticks instantly.
When the Food Stands Out, the Brand Should Too
In September 2025, asiahung came to us with a clear vision: give their brand a fresh new edge. Founded in 1998 and now operating 60+ locations, the goal was to modernize the brand, increase visibility, and win people over before they even take the first bite.
Our process was built around bringing that vision to life, from a brand workshop to deeply understand the brand, to a moodboard defining the design direction, to wireframes shaping the content structure and ultimately, the final digital experience.
Samet and his team created a website for asiahung that clearly reflects our brand in a modern and authentic way. From concept to execution, the collaboration was structured, reliable, and on equal footing. The result fits perfectly with our rebranding and clearly stands out from the competition. A collaboration we would recommend anytime.
Tieu Phuong Bui
FUTURE THREE® is based in Wiesbaden and supported by an international network. It creates brands and digital experiences where flawless functionality meets editorial aesthetics.
