How we rebuilt the digital home of one of America's most loved subscription book clubs.

Read between the lines.
Aardvark Book Club is the US-and-Canada-based subscription beloved by a BookTok-era readership, releasing five to seven hand-curated hardcover titles on the first of every month. With more than 260 books in the catalog and a growing membership base, the brief was a complete digital rebuild — preserving the editorial soul of the brand while modernizing every interaction.
From design and CMS architecture to copywriting, localization, and frontend engineering, we shipped a multi-locale Webflow build across English and French. The CMS holds 260+ titles, 520+ "At a Glance" tags, 47 monthly drops, and a complete reference architecture that makes editorial curation effortless — from the homepage slider to individual book pages with synopses, testimonials, and exclusive excerpts.
The vision "Aardvark Book Club X Future Three" stands for the idea of how a literary brand can unfold digitally when editorial sensibility and technical precision are in perfect harmony — calm pages, confident typography, and interactions that reward curiosity.








