Aardvark Book Club
Think inside the box.
Our goal was to translate Aardvark's editorial voice into a digital home that reads as confidently as its books.
How we rebuilt the digital home of one of America's most loved subscription book clubs.
Read between the lines.
Aardvark Book Club is the US-and-Canada-based subscription beloved by a BookTok-era readership, releasing five to seven hand-curated hardcover titles on the first of every month. With more than 260 books in the catalog and a growing membership base, the brief was a complete digital rebuild — preserving the editorial soul of the brand while modernizing every interaction.
From design and CMS architecture to copywriting, localization, and frontend engineering, we shipped a multi-locale Webflow build across English and French. The CMS holds 260+ titles, 520+ "At a Glance" tags, 47 monthly drops, and a complete reference architecture that makes editorial curation effortless — from the homepage slider to individual book pages with synopses, testimonials, and exclusive excerpts.
The vision "Aardvark Book Club X Future Three" stands for the idea of how a literary brand can unfold digitally when editorial sensibility and technical precision are in perfect harmony — calm pages, confident typography, and interactions that reward curiosity.
As a company with hot pink boxes we know how important branding is and Future Three delivered! Our new site is like an eyecatching cover at the bookstore drawing you in and inviting you to learn more.
Bronwyn Sutherland
FUTURE THREE® is based in Wiesbaden and supported by an international network. It creates brands and digital experiences where flawless functionality meets editorial aesthetics.
